The White (Album) Papers:
This page is provided as a general reference point for exhibitors to gain specific knowledge on various subjects of interest to the exhibiting community. The topics will cover a wide variety of issues and concerns and grow as the site grows. If there are specific topics not covered you feel should be made available, please feel free to bring these to our attention at: firstname.lastname@example.org
Trade Show Checklist
Download a checklist (Word document) to help prepare for your next trade show.
Business Tips & Articles
Great Tips for Sales Professionals
Need vs. Want - Customer Decision ProcessBy: Boundless. "Customer Wants and Needs", Boundless Marketing,
There is a five step process that consumers can go through in making a purchase decision.
14 Things Sales People should never Stop Doing By: Business Finance World, Devin Mason,
Selling for a living is challenging. There are many highs and frequent lows. Constant pressure to reach sales targets, customer and prospects that are more demanding, and changes in the marketplace all make sales a tough career. If you are serious about maintaining a long-term career and increasing your sales, here are 14 things you should never stop doing. If by chance, you haven’t started doing some of these, I suggest that you do start…the sooner, the better.
Benefits of Tension Fabric Displays
10 Reasons to use Tension Fabric System for Exhibition DisplaysBy: RTD Systems, Blog Post, www.rtdsystems.co.uk
1. EASY TO INSTALL, REMOVE, REPLACE AND STORE GRAPHICS The biggest benefit of Tension Fabric System; graphics are simple and easy to use, and can be installed and removed without any specialist knowledge or tools. Welt-edge graphics are simply pressed into the slot of the modular frame causing the fabric to tense when all four edges are inserted, creating a seamless, perfectly flat finish. Graphics are then easily removed by teasing the fabric from the frame using the exposed tab on the edge of the graphic. Storage is straight forward, simply fold up and put away! Making transport and damage to solid panel graphics a thing of the past.
What is SEG graphics? How do SEG graphics Work? What are the Benefits?
What are SEG Graphics and How they WorkBy: Mikayla Miller, Blog Post, www.camelbackdisplays.com
SEG or Silicone Edge Graphics are high resolution dye-sublimated fabric graphics with a think silicone strip sewn into the edge of the fabric. SEG's make your trade show experience run smoothly by just sliding the edge of the faric graphic into a recessed groove on the frame and you're done! It is extremely lightweight, making transport easy.
Rent vs. Buy
Stretch Your Trade Show Dollars with Exhibit RentalsBy: Laurie Pennacchi, Chief Operating Officer, ExpoMarketing Group If you are scrutinizing your trade show budget and evaluating return on investment, you should consider taking advantage of the cost effectiveness and flexibility of renting an exhibit.
Purchasing an exhibit is an expensive long-term commitment. If you own a booth, your company is responsible for storage and maintenance costs and exhibit house prep charges for each show you attend. Even in times when you are not attending any shows, your exhibit still costs you money. With rental properties, you do not absorb those costs. Our sample comparison chart of a four-show custom designed rental vs. a purchased exhibit property demonstrates a savings of $45,150 in the first year alone.
How to Make the Most of your Leads
Help! Lead ManagementBy: Linda Musgrove, President , TradeShow Teacher How can I motivate our salespeople to follow up on the leads we collect at trade shows?
When a good lead goes bad (i.e., when your perfectly good exhibit-marketing lead is pushed aside by salespeople), it's likely due to one of four problems.
First, you haven't effectively qualified your exhibit-marketing leads.
Linda Musgrove, president, TradeShow Teacher, Aventura, FL
Are You Covered?
How to make sure your
exhibit is insured -
What would happen to your career if the truck carrying your exhibit got in an accident on the way to the show, a forklift speared your equipment, or a loading-dock fire cremated your crates?
It's your job to find out how your exhibit is covered, when it is covered, how much coverage you have automatically through your company or transportation carrier, and how much you can add - before catastrophe strikes.
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