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The White (Album) Papers:

This page is provided as a general reference point for exhibitors to gain specific knowledge on various subjects of interest to the exhibiting community. The topics will cover a wide variety of issues and concerns and grow as the site grows. If there are specific topics not covered you feel should be made available, please feel free to bring these to our attention at: whitepapers@exhibittrader.com



Trade Show Checklist

Download a checklist (Word document) to help prepare for your next trade show.

 

Exhibit Rentals

Rent vs. Buy

Stretch Your Trade Show Dollars with Exhibit Rentals

By: Laurie Pennacchi, Chief Operating Officer, ExpoMarketing Group

If you are scrutinizing your trade show budget and evaluating return on investment, you should consider taking advantage of the cost effectiveness and flexibility of renting an exhibit.

Purchasing an exhibit is an expensive long-term commitment. If you own a booth, your company is responsible for storage and maintenance costs and exhibit house prep charges for each show you attend. Even in times when you are not attending any shows, your exhibit still costs you money. With rental properties, you do not absorb those costs. Our sample comparison chart of a four-show custom designed rental vs. a purchased exhibit property demonstrates a savings of $45,150 in the first year alone.

Rental vs. Purchase Sample Comparison Chart

Read Full Article

 

Exhibition Insurance

Are You Covered?

How to make sure your exhibit is insured -
before it gets lost or damaged.

By: Candy Adams, CTSM, CME, CMM, CMP, "The Booth Mom"  

Many years ago, an advertisement in EXHIBITOR magazine featured a tractor-trailer rig with the tag line: "Contents: One Trade Show Manager's Career."

What would happen to your career if the truck carrying your exhibit got in an accident on the way to the show, a forklift speared your equipment, or a loading-dock fire cremated your crates?

It's your job to find out how your exhibit is covered, when it is covered, how much coverage you have automatically through your company or transportation carrier, and how much you can add - before catastrophe strikes.

Read Full Article

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